Rose Mulroney
Integrated Marketer | Brand Manager
Hi, I'm Rose. I partner with middle-market and renewable energy companies ($10M-$1B) to create seamless marketing experiences that amplify their brand story and drive tangible results.
With 20+ years of in-house and agency experience, I act as a strategic-creative liaison, bridging the gap between internal team planning and external agency execution, providing strategic marketing guidance, expert project management, plus content and design development, to implementing dynamic brands and campaigns.
Think: in-depth stakeholder interviews to nail your positioning, crafting compelling brand stories for your website and social, and managing the entire design and implementation process to ensure a cohesive, customer experience.
My collaborative 3-step playbook process includes overseeing:
Strategy & Positioning (Step 1): In-depth stakeholder interviews; Comprehensive market and competitor analysis; Strategic marketing plan development; Refined value proposition and key messaging
Messaging & Content (Step 2): Brand story; Key materials content: use case studies, social posts, email subject lines & content, blog articles, white paper outlines; Website content & site mapping; Social media development: strategy, pillars, content
Design & Implementation (Step 3): Logos & taglines; Brand standards guide; Business card/letterhead template; 3-5 pg Powerpoint template; Sales 1-sheet template; Social templates; Tradeshow signage; 4-8 pg digital brochure; 3-device friendly website; Photography & video
Plus, seamless team-to-agency workflow management to get things done
[see Work with Me or Case Study for details]