Rose Mulroney

Integrated Marketer | Brand Manager

Hi, I'm Rose. I partner with middle-market and renewable energy companies ($10M-$1B) to create seamless marketing experiences that amplify their brand story and drive tangible results.

With 20+ years of in-house and agency experience, I act as a strategic-creative liaison, bridging the gap between internal team planning and external agency execution, providing strategic marketing guidance, expert project management, plus content and design development, to implementing dynamic brands and campaigns.

Think: in-depth stakeholder interviews to nail your positioning, crafting compelling brand stories for your website and social, and managing the entire design and implementation process to ensure a cohesive, customer experience.

My collaborative 3-step playbook process includes overseeing:

  • Strategy & Positioning (Step 1): In-depth stakeholder interviews; Comprehensive market and competitor analysis; Strategic marketing plan development; Refined value proposition and key messaging

  • Messaging & Content (Step 2): Brand story; Key materials content: use case studies, social posts, email subject lines & content, blog articles, white paper outlines; Website content & site mapping; Social media development: strategy, pillars, content

  • Design & Implementation (Step 3): Logos & taglines; Brand standards guide; Business card/letterhead template; 3-5 pg Powerpoint template; Sales 1-sheet template; Social templates; Tradeshow signage; 4-8 pg digital brochure; 3-device friendly website; Photography & video

  • Plus, seamless team-to-agency workflow management

    [see Work with Me or Case Study for details]

This structured, cross-channel approach — encompassing brand identity, sales materials, website, social media, conferences, and targeted campaigns —

fosters brand loyalty,

attracts top talent,

and enhances industry visibility.